{ "summary": "Green Choice Proteins homepage demonstrates strong purchase readiness across product clarity, trust signals, and conversion paths. The page effectively communicates product purpose (Australian plant-based protein), key benefits (no gums/fillers, complete amino profile, 34–35g protein per serve), and pricing. Social proof is prominent (4. 9★ from 900+ reviews, 913 verified reviews on sample pack). Primary CTAs ('Shop Now', 'See All Flavours') are visible and clear. Cart and checkout paths are functional. Minor gaps exist in variant selection clarity on the homepage, Open Graph image optimisation, and some accessibility issues (3 missing alt texts). The page follows web conventions well and addresses key buyer objections (gut-friendly, Australian-made, clean ingredients). Contact path is prominent and accessible.", "suggestions": [ { "id": "fix-1", "category": "trust", "priority": "high", "title": "Add payment security badges and explicit security messaging", "issue": "No SSL/security seals, payment method logos, or security assurances are visible on the homepage. Shopify platform is mentioned only in footer, not prominently displayed as a trust signal.", "recommendation": "Display recognised security badges (e. g. , Shopify Secure, SSL certificate indicator, payment provider logos) prominently near the checkout CTA or in the footer. Add explicit messaging such as 'Your payment is secure' or 'Encrypted checkout' to reduce purchase friction.", "estimatedLiftLow": null, "estimatedLiftHigh": null, "estimatedLiftBasis": "Not measured", "effort": "low" }, { "id": "fix-2", "category": "product-clarity", "priority": "high", "title": "Clarify product availability status on homepage", "issue": "Full-size products (Chocolate, Vanilla, Salted Caramel at $50) do not display explicit stock status. Sample pack shows 'Unavailable', creating uncertainty about whether main products are in stock.", "recommendation": "Add stock status indicators (e. g. , 'In Stock', 'Limited Stock', 'Out of Stock') to each product card on the homepage. Use consistent visual treatment (colour, badge, or text) to signal availability at a glance.", "estimatedLiftLow": null, "estimatedLiftHigh": null, "estimatedLiftBasis": "Not measured", "effort": "low" }, { "id": "fix-3", "category": "accessibility", "priority": "medium", "title": "Add missing alt text to images and improve accessibility", "issue": "3 images are missing alt text, reducing screen reader usability and SEO value. Readability score of 52 indicates moderate complexity.", "recommendation": "Audit all 29 images and add descriptive alt text following WCAG guidelines. Simplify sentence structure where possible (aim for readability score >60) to improve accessibility for all users. Consider adding ARIA labels to interactive elements.", "estimatedLiftLow": null, "estimatedLiftHigh": null, "estimatedLiftBasis": "Not measured", "effort": "medium" }, { "id": "fix-4", "category": "product-clarity", "priority": "medium", "title": "Add Open Graph image to improve social sharing", "issue": "og:image and twitter:image are missing, reducing visual appeal when the page is shared on social platforms. This may reduce click-through rates from social referrals.", "recommendation": "Create and upload a high-quality Open Graph image (1200×630px) featuring the product, brand logo, and key value proposition (e. g. , '35g protein, Australian-made'). Set og:image and twitter:image meta tags to this asset.", "estimatedLiftLow": null, "estimatedLiftHigh": null, "estimatedLiftBasis": "Not measured", "effort": "low" }, { "id": "fix-5", "category": "product-clarity", "priority": "medium", "title": "Explain how to use the product and post-purchase experience", "issue": "Page focuses on benefits and features but does not explain how to use the protein powder (e. g. , serving size, mixing instructions, usage occasions). Post-conversion next steps (e. g. , 'You'll receive a tracking email within 2 hours') are not communicated.", "recommendation": "Add a 'How to Use' section with serving suggestions, mixing instructions, and usage occasions (e. g. , post-workout, breakfast smoothie). Include a brief 'What Happens Next' section near the CTA explaining order confirmation, shipping timeline, and tracking process.", "estimatedLiftLow": null, "estimatedLiftHigh": null, "estimatedLiftBasis": "Not measured", "effort": "medium" } ], "industryScores": [ { "category": "Product clarity and merchandising", "maxScore": 20, "score": 15, "finding": "Product purpose is immediately clear: 'Performance-grade plant protein made in Australia' with headline 'Train harder. Recover better. ' Meta description and page copy consistently reinforce the core value proposition. Three flavour variants are displayed (Chocolate, Vanilla, Salted Caramel) with individual product cards showing names and pricing. Sample pack offers single-serve options for each flavour, enabling variant exploration. 29 images present on page. 3 missing alt texts noted, but primary product imagery, lifestyle shots, and video content ('Watch & Buy', 'Know The Story') are rendered. Unverified images are not proven broken; visual coverage is substantial. Pricing is clearly displayed: featured products at $50. 00 USD, sample pack at $8. 00 USD (rendered) or $9. 99 AUD (text reference). Price per serve is addressed in copy ('More Protein for Your Money' section). Availability status is not clearly communicated for full-size products. Sample pack shows 'Unavailable' button state in rendered evidence, but stock status for main products (Chocolate, Vanilla, Salted Caramel at $50) is not explicitly stated on the homepage. Benefits are comprehensively articulated: 'No gums. No fillers. No nonsense. ', 'Complete Amino Profile', 'Kind To Your Gut' (zero bloat formula), 'Made in Australia', and 'More Protein for Your Money'. Five distinct benefit sections support the value proposition. Comparison information is not detected in the sampled evidence. No direct competitor comparison, side-by-side feature tables, or differentiation claims versus named alternatives are present on the homepage." }, { "category": "Purchase path", "maxScore": 25, "score": 25, "finding": "Prominent CTAs are present: 'Shop Now' and 'See All Flavours' buttons in hero section, 'Add to cart' button on sample pack product card. Primary actions are visually distinct and accessible. Variant selection is available: three flavour options displayed with individual product cards; sample pack allows selection of single-serve variants (Chocolate, Salted Caramel, Vanilla). Quantity controls ('Decrease quantity', 'Increase quantity') are functional. Cart clarity is supported: 'Shipping calculated at checkout' messaging is present, indicating transparent cost disclosure. Cart button is accessible in header navigation. No evidence of hidden fees or unclear cart states. Checkout friction is minimised: 'Free Shipping Over $150' is prominently displayed, reducing friction for qualifying orders. 'Subscribe & save 15% every month' option is offered, providing alternative purchase paths. A prominent visible contact path is present (Contact); for this broader website, assess that route’s clarity and friction rather than treating the lack of an embedded form as a missing conversion path. Mobile purchasing is supported: viewport meta tag is correctly configured ('width=device-width,initial-scale=1'). Rendered page includes functional quantity controls and 'Add to cart' button. Navigation and interactive elements are accessible via mobile-friendly layout." }, { "category": "Trust and risk reduction", "maxScore": 20, "score": 13, "finding": "Reviews are prominently featured: '4. 9 ★ (900+ Reviews)' in hero section, '4. 94 ★ (913)' on sample pack product card with 'Verified' badge. 'Let customers speak for us' section displays 13+ customer testimonials with names and specific feedback (e. g. , 'Great tasting and quality pest protein', 'Loved the taste and thickness'). Returns policy is not detected in the sampled evidence on the homepage. Footer contains 'Refund and Returns Policy' link, but explicit returns terms, timeframe, or guarantee are not articulated in visible page copy. Shipping cost and timing are addressed: 'FREE SHIPPING on all orders over $150 Australia-wide' is prominently displayed in header and body. 'Shipping calculated at checkout' indicates transparent cost disclosure for orders below threshold. No specific delivery timeframe is stated, but free shipping threshold is clear. Payment security indicators are not detected in the sampled evidence. No trust badges, SSL/security seals, or payment method logos are visible on the homepage. Shopify platform is mentioned in footer, but explicit security messaging is absent. 'Pure Protein Guarantee' is prominently displayed in hero section. This guarantee statement addresses buyer confidence, though specific terms are not detailed on the homepage. Contact options are prominent and accessible: 'Contact' link in main navigation, footer displays '📍 Horsham Vic 3400, Australia', '✉️ info@gcproteins. com. au', '📞 0467 353 197'. Multiple contact paths (email, phone, location) are clearly visible." }, { "category": "Offer and persuasion", "maxScore": 15, "score": 15, "finding": "Value framing is clear: 'More Protein for Your Money' section explicitly states '34–35g of protein per serve' positioning at 'top end of protein-per-serve in its segment'. Meta description reinforces '35g protein per serve, no gums, no fillers' as core value. Bundle offer is present: 'The sampler · single-serve' sample pack ($8. 00–$9. 99) bundles three flavours. Promotional messaging 'Honestly? You'll love all three' encourages trial of multiple variants. Promotions are credibly presented: 'BUY 2 → GET 10% OFF' and 'BUY 3 → GET 15% OFF' are displayed as H2 headings and in footer. 'Subscribe & save 15% every month' recurring discount is offered. 'Discount applied automatically at checkout' confirms transparent application. Urgency is used credibly: 'Best Seller' badge on featured product, 'Free Shipping Over $150' creates order-value incentive, 'Subscribe & save 15%' encourages recurring commitment. No artificial scarcity or countdown timers detected; urgency is grounded in genuine benefits. Cross-sells are present: 'Featured product' section showcases sample pack alongside full-size products. Blog section ('Protein Ball Recipe', 'Best Protein Powder for Women Australia') provides content-driven cross-sell opportunities. 'See All Flavours' CTA encourages exploration of additional variants. Objection handling is evident: 'No gums. No fillers. No nonsense. ' addresses ingredient concerns; 'Kind To Your Gut. Zero bloat formula. ' addresses digestive objections; 'Made in Australia' addresses sourcing concerns; 'If you can't pronounce it, it's not in here' addresses transparency objections." }, { "category": "Commerce search visibility", "maxScore": 10, "score": 10, "finding": "Product/category intent is clear: page title 'Australian Plant Protein Powder | Green Choice Proteins' and meta description directly match search intent. H1 'Green Choice Proteins' and H2 'The cleanest protein you'll ever train with' reinforce category and product positioning. Metadata is well-optimised: title, meta description, Open Graph title/description, and Twitter card are all present and consistent. Meta description includes key attributes ('35g protein per serve, no gums, no fillers, vegan, gluten free, 4. 9 rating'). Canonical URL is correctly set. Product schema is implemented: schema types detected include 'Organization' and 'Product'. Structured data supports search engine indexing and rich snippet eligibility. Internal linking is present: 42 internal links detected. Navigation includes 'Shop', 'Recipes', 'Blogs', 'Contact'. Product cards link to individual product pages. Blog section links to related content ('Protein Ball Recipe', 'Best Protein Powder for Women Australia'). Indexability is supported: robots meta tag is not explicitly restricted, canonical URL is present, viewport is correctly configured. No evidence of noindex or blocking directives. Page is crawlable and indexable." }, { "category": "Technical and mobile", "maxScore": 10, "score": 7, "finding": "Captured navigation speed band: moderate. This is not a full Core Web Vitals measurement. Captured navigation speed band: moderate. This is not a full Core Web Vitals measurement. Image optimisation is partially evident: 29 images are present; WebP format is used (cdn/shop/files/*. webp). However, 3 images are missing alt text, indicating incomplete accessibility optimisation. Image count and format suggest some optimisation effort. Accessibility issues are present: 3 images missing alt text reduces screen reader usability. No ARIA labels or accessibility audit results are provided. Readability score of 52 indicates moderate complexity; sentence structure could be simplified for accessibility. Broken states are minimal: sample pack product shows 'Unavailable' button state, which is a valid broken state indicator. No 404 errors, missing resources, or critical broken links are detected in the rendered evidence. Analytics implementation is not confirmed in the evidence. No Google Analytics, tracking pixels, or analytics configuration details are provided. Cookiebot CMP is detected, but analytics tag status is not verified." } ], "criteria": [ { "id": "c1.1", "category": "Product clarity and merchandising", "description": "Product purpose", "weight": 3, "pass": true, "finding": "Product purpose is immediately clear: 'Performance-grade plant protein made in Australia' with headline 'Train harder. Recover better.' Meta description and page copy consistently reinforce the core value proposition." }, { "id": "c1.2", "category": "Product clarity and merchandising", "description": "variants", "weight": 3, "pass": true, "finding": "Three flavour variants are displayed (Chocolate, Vanilla, Salted Caramel) with individual product cards showing names and pricing. Sample pack offers single-serve options for each flavour, enabling variant exploration." }, { "id": "c1.3", "category": "Product clarity and merchandising", "description": "imagery", "weight": 3, "pass": true, "finding": "29 images present on page. 3 missing alt texts noted, but primary product imagery, lifestyle shots, and video content ('Watch & Buy', 'Know The Story') are rendered. Unverified images are not proven broken; visual coverage is substantial." }, { "id": "c1.4", "category": "Product clarity and merchandising", "description": "price", "weight": 3, "pass": true, "finding": "Pricing is clearly displayed: featured products at $50.00 USD, sample pack at $8.00 USD (rendered) or $9.99 AUD (text reference). Price per serve is addressed in copy ('More Protein for Your Money' section)." }, { "id": "c1.5", "category": "Product clarity and merchandising", "description": "availability", "weight": 3, "pass": false, "finding": "Availability status is not clearly communicated for full-size products. Sample pack shows 'Unavailable' button state in rendered evidence, but stock status for main products (Chocolate, Vanilla, Salted Caramel at $50) is not explicitly stated on the homepage." }, { "id": "c1.6", "category": "Product clarity and merchandising", "description": "benefits", "weight": 3, "pass": true, "finding": "Benefits are comprehensively articulated: 'No gums. No fillers. No nonsense.', 'Complete Amino Profile', 'Kind To Your Gut' (zero bloat formula), 'Made in Australia', and 'More Protein for Your Money'. Five distinct benefit sections support the value proposition." }, { "id": "c1.7", "category": "Product clarity and merchandising", "description": "and comparison information", "weight": 2, "pass": false, "finding": "Comparison information is not detected in the sampled evidence. No direct competitor comparison, side-by-side feature tables, or differentiation claims versus named alternatives are present on the homepage." }, { "id": "c2.1", "category": "Purchase path", "description": "Prominent add-to-cart or buy action", "weight": 5, "pass": true, "finding": "Prominent CTAs are present: 'Shop Now' and 'See All Flavours' buttons in hero section, 'Add to cart' button on sample pack product card. Primary actions are visually distinct and accessible." }, { "id": "c2.2", "category": "Purchase path", "description": "variant selection", "weight": 5, "pass": true, "finding": "Variant selection is available: three flavour options displayed with individual product cards; sample pack allows selection of single-serve variants (Chocolate, Salted Caramel, Vanilla). Quantity controls ('Decrease quantity', 'Increase quantity') are functional." }, { "id": "c2.3", "category": "Purchase path", "description": "cart clarity", "weight": 5, "pass": true, "finding": "Cart clarity is supported: 'Shipping calculated at checkout' messaging is present, indicating transparent cost disclosure. Cart button is accessible in header navigation. No evidence of hidden fees or unclear cart states." }, { "id": "c2.4", "category": "Purchase path", "description": "checkout friction", "weight": 5, "pass": true, "finding": "Checkout friction is minimised: 'Free Shipping Over $150' is prominently displayed, reducing friction for qualifying orders. 'Subscribe & save 15% every month' option is offered, providing alternative purchase paths. No evidence of excessive form fields or multi-step barriers on the homepage." }, { "id": "c2.5", "category": "Purchase path", "description": "and mobile purchasing", "weight": 5, "pass": true, "finding": "Mobile purchasing is supported: viewport meta tag is correctly configured ('width=device-width,initial-scale=1'). Rendered page includes functional quantity controls and 'Add to cart' button. Navigation and interactive elements are accessible via mobile-friendly layout." }, { "id": "c3.1", "category": "Trust and risk reduction", "description": "Reviews", "weight": 4, "pass": true, "finding": "Reviews are prominently featured: '4.9 ★ (900+ Reviews)' in hero section, '4.94 ★ (913)' on sample pack product card with 'Verified' badge. 'Let customers speak for us' section displays 13+ customer testimonials with names and specific feedback (e.g., 'Great tasting and quality pest protein', 'Loved the taste and thickness')." }, { "id": "c3.2", "category": "Trust and risk reduction", "description": "returns", "weight": 4, "pass": false, "finding": "Returns policy is not detected in the sampled evidence on the homepage. Footer contains 'Refund and Returns Policy' link, but explicit returns terms, timeframe, or guarantee are not articulated in visible page copy." }, { "id": "c3.3", "category": "Trust and risk reduction", "description": "shipping cost and timing", "weight": 3, "pass": true, "finding": "Shipping cost and timing are addressed: 'FREE SHIPPING on all orders over $150 Australia-wide' is prominently displayed in header and body. 'Shipping calculated at checkout' indicates transparent cost disclosure for orders below threshold. No specific delivery timeframe is stated, but free shipping threshold is clear." }, { "id": "c3.4", "category": "Trust and risk reduction", "description": "payment security", "weight": 3, "pass": false, "finding": "Payment security indicators are not detected in the sampled evidence. No trust badges, SSL/security seals, or payment method logos are visible on the homepage. Shopify platform is mentioned in footer, but explicit security messaging is absent." }, { "id": "c3.5", "category": "Trust and risk reduction", "description": "guarantees", "weight": 3, "pass": true, "finding": "'Pure Protein Guarantee' is prominently displayed in hero section. This guarantee statement addresses buyer confidence, though specific terms are not detailed on the homepage." }, { "id": "c3.6", "category": "Trust and risk reduction", "description": "and contact options", "weight": 3, "pass": true, "finding": "Contact options are prominent and accessible: 'Contact' link in main navigation, footer displays '📍 Horsham Vic 3400, Australia', '✉️ info@gcproteins.com.au', '📞 0467 353 197'. Multiple contact paths (email, phone, location) are clearly visible." }, { "id": "c4.1", "category": "Offer and persuasion", "description": "Value framing", "weight": 3, "pass": true, "finding": "Value framing is clear: 'More Protein for Your Money' section explicitly states '34–35g of protein per serve' positioning at 'top end of protein-per-serve in its segment'. Meta description reinforces '35g protein per serve, no gums, no fillers' as core value." }, { "id": "c4.2", "category": "Offer and persuasion", "description": "bundles", "weight": 3, "pass": true, "finding": "Bundle offer is present: 'The sampler · single-serve' sample pack ($8.00–$9.99) bundles three flavours. Promotional messaging 'Honestly? You'll love all three' encourages trial of multiple variants." }, { "id": "c4.3", "category": "Offer and persuasion", "description": "promotions", "weight": 3, "pass": true, "finding": "Promotions are credibly presented: 'BUY 2 → GET 10% OFF' and 'BUY 3 → GET 15% OFF' are displayed as H2 headings and in footer. 'Subscribe & save 15% every month' recurring discount is offered. 'Discount applied automatically at checkout' confirms transparent application." }, { "id": "c4.4", "category": "Offer and persuasion", "description": "urgency used credibly", "weight": 2, "pass": true, "finding": "Urgency is used credibly: 'Best Seller' badge on featured product, 'Free Shipping Over $150' creates order-value incentive, 'Subscribe & save 15%' encourages recurring commitment. No artificial scarcity or countdown timers detected; urgency is grounded in genuine benefits." }, { "id": "c4.5", "category": "Offer and persuasion", "description": "cross-sells", "weight": 2, "pass": true, "finding": "Cross-sells are present: 'Featured product' section showcases sample pack alongside full-size products. Blog section ('Protein Ball Recipe', 'Best Protein Powder for Women Australia') provides content-driven cross-sell opportunities. 'See All Flavours' CTA encourages exploration of additional variants." }, { "id": "c4.6", "category": "Offer and persuasion", "description": "and objection handling", "weight": 2, "pass": true, "finding": "Objection handling is evident: 'No gums. No fillers. No nonsense.' addresses ingredient concerns; 'Kind To Your Gut. Zero bloat formula.' addresses digestive objections; 'Made in Australia' addresses sourcing concerns; 'If you can't pronounce it, it's not in here' addresses transparency objections." }, { "id": "c5.1", "category": "Commerce search visibility", "description": "Product/category intent", "weight": 2, "pass": true, "finding": "Product/category intent is clear: page title 'Australian Plant Protein Powder | Green Choice Proteins' and meta description directly match search intent. H1 'Green Choice Proteins' and H2 'The cleanest protein you'll ever train with' reinforce category and product positioning." }, { "id": "c5.2", "category": "Commerce search visibility", "description": "metadata", "weight": 2, "pass": true, "finding": "Metadata is well-optimised: title, meta description, Open Graph title/description, and Twitter card are all present and consistent. Meta description includes key attributes ('35g protein per serve, no gums, no fillers, vegan, gluten free, 4.9 rating'). Canonical URL is correctly set." }, { "id": "c5.3", "category": "Commerce search visibility", "description": "product schema", "weight": 2, "pass": true, "finding": "Product schema is implemented: schema types detected include 'Organization' and 'Product'. Structured data supports search engine indexing and rich snippet eligibility." }, { "id": "c5.4", "category": "Commerce search visibility", "description": "internal linking", "weight": 2, "pass": true, "finding": "Internal linking is present: 42 internal links detected. Navigation includes 'Shop', 'Recipes', 'Blogs', 'Contact'. Product cards link to individual product pages. Blog section links to related content ('Protein Ball Recipe', 'Best Protein Powder for Women Australia')." }, { "id": "c5.5", "category": "Commerce search visibility", "description": "and indexability", "weight": 2, "pass": true, "finding": "Indexability is supported: robots meta tag is not explicitly restricted, canonical URL is present, viewport is correctly configured. No evidence of noindex or blocking directives. Page is crawlable and indexable." }, { "id": "c6.1", "category": "Technical and mobile", "description": "Speed", "weight": 2, "pass": true, "finding": "Captured navigation speed band: moderate. This is not a full Core Web Vitals measurement." }, { "id": "c6.2", "category": "Technical and mobile", "description": "Core Web Vitals", "weight": 2, "pass": true, "finding": "Captured navigation speed band: moderate. This is not a full Core Web Vitals measurement." }, { "id": "c6.3", "category": "Technical and mobile", "description": "image optimisation", "weight": 2, "pass": true, "finding": "Image optimisation is partially evident: 29 images are present; WebP format is used (cdn/shop/files/*.webp). However, 3 images are missing alt text, indicating incomplete accessibility optimisation. Image count and format suggest some optimisation effort." }, { "id": "c6.4", "category": "Technical and mobile", "description": "accessibility", "weight": 2, "pass": false, "finding": "Accessibility issues are present: 3 images missing alt text reduces screen reader usability. No ARIA labels or accessibility audit results are provided. Readability score of 52 indicates moderate complexity; sentence structure could be simplified for accessibility." }, { "id": "c6.5", "category": "Technical and mobile", "description": "broken states", "weight": 1, "pass": true, "finding": "Broken states are minimal: sample pack product shows 'Unavailable' button state, which is a valid broken state indicator. No 404 errors, missing resources, or critical broken links are detected in the rendered evidence." }, { "id": "c6.6", "category": "Technical and mobile", "description": "and analytics", "weight": 1, "pass": false, "finding": "Analytics implementation is not confirmed in the evidence. No Google Analytics, tracking pixels, or analytics configuration details are provided. Cookiebot CMP is detected, but analytics tag status is not verified." } ], "contentChecklist": [ { "label": "Value proposition is clear within the first few seconds", "pass": true }, { "label": "Target audience is explicitly stated or clearly implied", "pass": true }, { "label": "Copy is specific and scannable (no buzzwords or vague claims)", "pass": true }, { "label": "Page explains how the product works, not only its benefits", "pass": false }, { "label": "Clear differentiation from alternatives or competitors is articulated", "pass": false }, { "label": "Pricing or cost expectations are addressed anywhere on the page", "pass": true }, { "label": "Post-conversion next steps are clearly explained (what happens after submit)", "pass": false }, { "label": "Page copy addresses key buyer objections", "pass": true }, { "label": "Page purpose is immediately obvious without needing to scroll or read carefully", "pass": true }, { "label": "Primary CTA is visually dominant — there is no ambiguity about what to do next", "pass": true }, { "label": "Content is broken into short, scannable chunks", "pass": true }, { "label": "Navigation and interactive elements follow web conventions", "pass": true } ], "score": 85, "checklist": [ { "label": "Page has an H1 headline", "pass": true }, { "label": "Single H1 (no duplicate headlines)", "pass": false }, { "label": "Meta title is present", "pass": true }, { "label": "Meta title length (30–60 chars)", "pass": true }, { "label": "Meta description is present", "pass": true }, { "label": "Meta description length (120–160 chars)", "pass": true }, { "label": "Canonical URL is set", "pass": true }, { "label": "Open Graph tags present (social sharing)", "pass": false }, { "label": "Structured data / schema markup", "pass": true }, { "label": "All images have alt text", "pass": false }, { "label": "Viewport meta tag present (mobile-ready)", "pass": true }, { "label": "Images use lazy loading below the fold", "pass": true }, { "label": "Images served in WebP or next-gen format", "pass": false }, { "label": "Analytics installed (GA4 or equivalent)", "pass": true }, { "label": "Heatmap or session recording enabled", "pass": true }, { "label": "At least one CTA button on the page", "pass": true }, { "label": "Form or clear contact path present", "pass": true }, { "label": "Form asks for minimal information (≤5 fields)", "pass": true }, { "label": "Images present to illustrate the product", "pass": true }, { "label": "Video content present on the page", "pass": true }, { "label": "Sufficient page content (300+ words)", "pass": true }, { "label": "Social proof present (testimonials / reviews)", "pass": true }, { "label": "FAQ section included", "pass": true }, { "label": "No autoplay video or audio (don't distract scanners)", "pass": false }, { "label": "No generic link text ('click here', 'read more', 'here')", "pass": true }, { "label": "Semantic HTML landmarks present (
,