Help centreMarketing plan reports

Reports guide

Map your report to the 30-slide marketing plan

See which slides Crow can populate from performance data, where your context is needed, and what to check before sharing the report.

Create the report in five steps

01

Choose the pages and reporting period

Open Reports and select New report. Choose the pages you want to include, then set the date range, report title, brand name, and brand colour before selecting Customise →.

02

Review the 30-slide structure

In Sections, the YourCrow Marketing Plan reference shows all 30 slides in order. Introduction covers the company and audience, Marketing Strategy covers services and positioning, and Implementation covers channels, evidence, budget, funnel, risks, and next steps.

03

Check what Crow can fill

Automatic slides use report dates, page metrics, recommendations, experiments, leads, GA4 evidence, and commentary. Mixed slides combine that data with your context. Input slides need details only you can provide, such as audience, budget, team, pricing, and contact information.

04

Choose the report content

Use Metrics, Commentary, and the other report controls to include or remove metrics, recommendations, experiments, leads, and commentary. Add page notes when a result needs client or campaign context.

05

Create, review, and share

Select Create report, check every section, and correct missing context before sharing. You can choose Download HTML or Print / Save PDF from the completed report toolbar.

Follow the report workflow

These captures use a fictional Sample Studio workspace. No customer information appears in the images or recording.

Create and export a report

A silent desktop walkthrough showing New report, Customise →, section customisation, Create report, opening the finished report, and the Print / Save PDF control.

Read the video walkthrough
  1. Open Reports and select New report.
  2. Enter the report title, optional brand details, reporting period, and pages, then select Customise →.
  3. Review Sections, then adjust Metrics or Commentary as needed before selecting Create report.
  4. Open the completed report from the Reports list.
  5. Choose Download HTML or Print / Save PDF from the completed report toolbar.
Crow Reports screen with annotations pointing to the Reports area and the New report button.

Open Reports

Start in Reports, then select New report in the page header.

New report setup dialog using sample data, with annotations highlighting the title, brand, dates, and selected pages.

Complete the setup

Name the report, set the period and choose the pages. The example uses sample data only.

Report Sections screen with the 30-slide YourCrow Marketing Plan reference and Automatic, Input, and Mixed mapping labels highlighted.

Review the 30-slide mapping

The Sections tab shows the reference order and what Crow can populate for each slide.

Completed sample report with annotations pointing to Download HTML and Print / Save PDF controls.

Export the completed report

Open the report and use the toolbar to choose Download HTML or Print / Save PDF.

Understand the mapping labels

The label beside each slide tells you whether Crow has enough data to populate it responsibly.

Automatic

Crow already has the source data. Examples include reporting dates, performance metrics, recommendations, experiments, leads, and GA4 evidence.

Mixed

Crow supplies evidence, but you add business context. Examples include the performance dashboard, channel comparison, funnel, case study, and risk plan.

Input

The slide needs marketer-approved information. Examples include vision, audience, competitor analysis, calendar, budget, team, pricing, and contact details.

Current export options

The 30-slide view is a content mapping reference. For now, open a completed report and choose Download HTML or Print / Save PDF. A generated PowerPoint is not available yet.

Frequently asked questions

Does the 30-slide structure automatically create a PowerPoint?

Not yet. The structure maps the reporting content to the uploaded YourCrow Marketing Plan template. Current saved reports use Download HTML or Print / Save PDF. PowerPoint generation is a separate export step.

Why do some slides need marketer input?

Crow can report what happened on your pages, but it should not invent your audience, budget, positioning, team, pricing, or approved customer proof. Those fields stay clearly marked as input.

What should I check before sharing?

Check the date range, selected pages, brand details, metrics, recommendation count, commentary, and every input field. Remove placeholders and confirm any customer quote, pricing, budget, or contact detail.