Free tools
Tools that tell you the truth
Calculators, scanners, generators, and reference directories — all free, no account needed.
Conversion Rate Calculator
Instant CVR from visitors and conversions, with benchmarks by industry and channel so you know if your numbers are good.
Cost Per Lead Calculator
Calculate CPL from ad spend and leads. Compare against Google Ads, Meta, LinkedIn, SEO, and email channel benchmarks.
Meta Title & Description Generator
3 AI-written, click-optimised meta titles and descriptions with character count validation. No login needed.
UTM Link Builder
Generate UTM-tagged URLs for Google Analytics. Set source, medium, and campaign — then copy instantly.
Website Performance Gap Finder
Score your site across 8 dimensions and get a prioritised gap analysis in 2 minutes. Free, no account required.
Paid Media Spec Directory
Every ad dimension, file limit, duration, and copy character limit for Google Ads, Meta, LinkedIn, TikTok, and programmatic display.
AU OOH & Traditional Media Specs
Specs for Australian OOH, print, radio, TV/BVOD, and cinema — dimensions, formats, durations, and safe zones.
Resources
CRO Glossary
65+ terms. Click any to expand.
Go beyond calculators
Know your CVR. Then fix what's hurting it.
Crow analyses your landing pages in depth: CRO score, priority issues with estimated impact, and AI-generated fixes. Free to start.