Brand
Crow brand guidelines.
The Crow name, the crow mark and the line “CRO for people who’d rather not guess.” belong to [Crow legal entity]. This page helps partners, customers, agencies and press use them well, and describe Crow accurately.
By downloading you agree to the usage terms below.
The crow mark.
A textured crow with a mint eye. It notices small things, which is the whole idea. Use the cut-out mark on light backgrounds and the mint square app icon on dark ones.
CrowLockup on paper
App icon on ink
Cut-out on mint
Rules
Lockup
Mark on the left, with a gap of one third of the mark height.
Clear space
At least half the mark height on every side.
Minimum size
24px on screen, 8mm in print.
Do and don’t
YourbrandDon’t examples use the real logo to illustrate violations. They are incorrect examples, never to be reused.
Cream, near-black and one green.
Warm cream and near-black are the base. Crow green is the signal, so use it for the one thing that matters on the page. Coral is only for marking a leak.
Rule of thumb: if everything is emphasised, nothing is.
Three typefaces, three jobs.
Syne 600
Headlines, prices, big numbers and the wordmark.Find the leak. $87.50
Geist 400 / 500 / 600
Everything people read.People leave when the form asks for their phone number. Medium and semibold for emphasis.
Caveat 500 / 700
Handwritten notes only.this is the bit that leaks
All three are free Google Fonts.
A sharp colleague who has looked at the page with you.
Not a consultant with a 70-slide audit. Plain English, Australian spelling, specific to the problem.
Do
- Be direct.
- Use marketer language.
- Show the work.
- Make the next step obvious.
Example: People leave when the form asks for their phone number.
Don’t
- Hide behind jargon.
- Overclaim results.
- Write generic SaaS copy or list features without context.
Leverage AI-powered insights to optimise funnel performance.
Before anything goes live:
Could another SaaS brand say it? If yes, rewrite it.
Does the reader know what to do next?
Crow in use.
Knowing a page leaks is not the same as knowing what to fix next.Illustrative quote
Illustrative annotation
Illustrative scan result
found 3 leaks on this page
CRO for people who’d rather not guess.
Co-branding with Crow.
Crow- Separate the logos with a thin rule and generous space.
- Match their visual height.
- Use approved colours, undistorted.
- Avoid busy images behind either logo.
- Avoid logos that differ greatly in size.
- Both brands approve material before it goes live.
How to talk about us.
Crow is the CRO platform for marketers. It finds conversion leaks, builds the fix and proves the lift.
Boilerplate
For marketers responsible for conversion, Crow is the CRO platform that finds what is holding a page back, builds the fix and proves the lift, without turning optimisation into a specialist project. Crow is based in [city], Australia.
Please don’t call Crow:
- An analytics or heatmap tool.
- An agency or consultancy.
- Crow AI, CrowCRO or other variations.
Write Crow with a capital C. The product script is CrowCode.
Mentioning Crow in a press release? Email us first at [press email].
Using our marks.
“Marks” means the Crow name, the crow mark, the app icon, the tagline and our design elements.
- Refer to Crow accurately only.
- Do not imply partnership, endorsement or sponsorship.
- Do not make our marks more prominent than your own.
- Do not use them in product, company, app or domain names, or in look-alike designs.
- Permission is non-exclusive and non-transferable, and may be reviewed, changed or withdrawn.
- Follow updates to these guidelines within a reasonable time.