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Conversion Rate Calculator
Enter your visitor and conversion numbers to calculate your CVR instantly - then see exactly how you stack up against industry benchmarks.
CVR Calculator
CVR = (Conversions ÷ Visitors) × 100
Industry CVR Benchmarks
Average conversion rates by industry - based on aggregate data across thousands of landing pages.
What is Conversion Rate (CVR)?
Conversion rate measures the percentage of visitors who complete a desired action on your page. That action could be a product purchase, a form submission, a free trial signup, a phone call, or a content download - whatever your goal is.
Formula: CVR = (Conversions ÷ Visitors) × 100
For example: 150 signups from 5,000 visitors = 3.0% CVR. A 1% improvement in CVR - without spending more on ads - is equivalent to getting 50% more conversions from the same traffic.
How to Improve Your Conversion Rate
Rewrite your H1 to focus on outcomes
Most headlines describe features. Visitors want to know what result they'll get. Rewrite your H1 to lead with the customer outcome.
Move your CTA above the fold
If your primary call-to-action requires scrolling to find, many visitors leave before seeing it. It should be visible within the first viewport.
Reduce form fields
Every additional form field adds friction. Cut to the minimum needed - you can always ask more later.
Add social proof near the CTA
Customer logos, review counts, or testimonials placed near your CTA can increase trust at the decision moment.
Improve page load speed
Page-load delays can reduce conversions. Core Web Vitals are also a Google ranking signal.
Frequently Asked Questions
Common questions about conversion rates and how to measure them.
Related tools & guides
Go beyond calculating - start fixing
Find out exactly what's hurting your CVR
Crow scans your landing page, identifies every conversion issue with priority scoring, and gives you AI-generated fixes. Free to start.