the form is only part of it

A form is where the page gets its answer.

Whatever you collect, be it demos, quotes, enquiries or downloads, the page around the form shapes the result. Crow helps any marketer inspect it and plan what to change.

Where Lead-gen forms pages leak

Too many fields

Audits can flag forms that ask for more than the offer is worth.

Unclear promise

Visitors need to know what happens after they submit. The scanner checks for it.

Unseen drop-off

Heatmaps show where people stop scrolling or ignore the form.

Lead-gen examples

B2B demos

Short booking forms with a clear follow-up.

Property enquiries

Viewing and brochure requests.

Service quotes

Quote requests with a few well-chosen questions.

Content offers

Gated downloads with an email-only form.

Illustrative scenarios, not customer results.

What Crow does here

Scan the page

The Page Scanner audits a landing page and lists conversion issues worth looking at first.

Draft an A/B test

Crow can draft test ideas from the audit. A test needs configuration from you before it runs.

See behaviour with heatmaps

Heatmaps show where visitors click and scroll, so you can judge the page with evidence.

Build and report

Edit the page in the hosted builder and review results in Crow's reports.