Reference tool

Australia Media Specs

Dimensions, file formats, durations, and safe-zone notes for Australian out-of-home, print, radio, TV/BVOD, and cinema advertising.

OOH

11 formats

Large Format Static

Supersite

Size12.66 m × 3.35 mFileVinyl / PVC print, high-res PDF

Major arterials/highways. Confirm bleed & install specs with oOh!/QMS/JCDecaux per site.

Classic 6-Sheet

Size6 m × 3 mFileVinyl / PVC print, high-res PDF

Most common large-format size nationally.

Super 8

Size8.3 m × 2.22 mFileVinyl / PVC print, high-res PDF

Cost-effective alternative to Supersite.

Spectacular / Landmark

Sizeapprox 19 m × 4.5 m+FileVinyl / PVC print, high-res PDF

Custom structures — spec confirmed per site.

Small Format Static

30-Sheet / Junior Poster

Size6 m × 2.4 m approxFileVinyl print, high-res PDF

Suburban/secondary road placements.

Street Furniture

Bus Shelter Panel

Size1200 mm × 1800 mm (portrait, approx)FileHigh-res PDF or digital MP4 loopDurationDigital: 8–15 sec loop typical

Confirm current panel spec directly with oOh!media/JCDecaux — sizes vary by council contract.

Digital OOH (DOOH)

Digital Billboard – Landscape

Size1920×1080 (native panel res varies)Ratio16:9FileMP4 / static JPG/PNGMaxPer network specDuration6–15 sec loop typical

Content rotates with 5–8 other advertisers per loop.

Digital Billboard – Portrait

Size1080×1920Ratio9:16FileMP4 / static JPG/PNGMaxPer network specDuration6–15 sec loop typical

Common on street furniture and retail digital panels.

Transit

Bus – Superside

SizeLandscape street-level panel, size per operatorFileVinyl print, high-res PDF

Kerbside audience; simple headline-led creative recommended.

Bus – Full Back

SizeFull rear panel, size per operatorFileVinyl print, high-res PDF

Not available on trams; drives strong dwell-time recall to following traffic.

Retail / Airport

Airport Panel / Retail Digital

SizeVaries by network (Sydney/Melbourne/Brisbane Airport, JCDecaux retail)FileHigh-res PDF or MP4Duration6–15 sec loop (digital)

Confirm with airport media owner — premium dwell-time inventory.

Print

7 formats

Metro Newspaper

Full Page – Tabloid (News Corp)

Size260 mm × 380 mm approxFilePress-ready PDF/X-1a

Confirm exact trim/bleed with title — varies by masthead and press run.

Full Page – Broadsheet (SMH, The Age, AFR)

Sizeapprox 260 mm × 400 mmFilePress-ready PDF/X-1a

Broadsheet trim narrower than legacy full broadsheet since compact conversion.

Half Page

SizeHalf of title trim, horizontal or verticalFilePress-ready PDF/X-1a

Column ad (SCC-based)

SizePriced per Standard Column CentimetreFilePress-ready PDF/X-1a

Confirm column width/count with title's rate card.

Magazine

Full Page (Are Media / Bauer titles)

Size210 mm × 275 mm (A4-based, trim varies)FilePress-ready PDF/X-1a, CMYK 300 dpi

Add 3–5 mm bleed; keep text 10 mm inside trim.

Double Page Spread (DPS)

Size420 mm × 275 mm + bleedFilePress-ready PDF/X-1a, CMYK 300 dpi

Keep critical content off the centre gutter.

Real Estate Liftouts

Property listing display

SizeVaries by mastheadFilePress-ready PDF/X-1a

Common for property campaigns — confirm with masthead's real estate ad kit.

Radio

5 formats

Commercial Radio

Standard Spot – :15

FileWAV/MP3 (broadcast quality)Duration15 sec

Station delivery typically −16 to −23 LUFS; confirm with network (ARN, SCA, Nova).

Standard Spot – :30

FileWAV/MP3 (broadcast quality)Duration30 sec

Most common commercial spot length.

Standard Spot – :60

FileWAV/MP3 (broadcast quality)Duration60 sec

Used for storytelling/brand campaigns.

Digital Audio / Streaming

Programmatic Audio (Spotify, iHeart, etc.)

FileMP3/WAV + companion banner 300×250Duration15 or 30 sec

Pair with a companion banner where the DSP supports it.

Live Read / Endorsement

Presenter-read script

SizeScript onlyFileText/Word docDuration30–60 sec read time

Provide key messages/CTA, not a word-for-word script — let presenter voice it.

TV

8 formats

Free-to-Air Broadcast

Standard TVC – :15

Size1920×1080, 25 fpsRatio16:9FileProRes/MXF/MP4Duration15 sec

Confirm exact codec/loudness with network traffic dept (Seven, Nine, Ten, SBS).

Standard TVC – :30

Size1920×1080, 25 fpsRatio16:9FileProRes/MXF/MP4Duration30 sec

Industry-standard spot length.

Standard TVC – :60

Size1920×1080, 25 fpsRatio16:9FileProRes/MXF/MP4Duration60 sec

BVOD

7plus

Size1920×1080Ratio16:9FileMP4 (H.264)Duration15/30 sec, some 6 sec bumpers

Non-skippable; confirm current delivery spec with Seven's ad ops.

9Now

Size1920×1080Ratio16:9FileMP4 (H.264)Duration15/30 sec

10 Play

Size1920×1080Ratio16:9FileMP4 (H.264)Duration15/30 sec

SBS On Demand

Size1920×1080Ratio16:9FileMP4 (H.264)Duration15/30 sec

Addressable / CTV

Programmatic CTV (via DSP)

Size1920×1080Ratio16:9FileMP4 (VAST tag)Duration15/30 sec

Delivered via VAST/VPAID; confirm bitrate with DSP (e.g. The Trade Desk, DV360).

Cinema

2 formats

Val Morgan / Cinema Advertising

Standard Pre-Roll TVC

Size1998×1080 (DCP 2K flat)Ratio1.85:1 (flat) or 2.39:1 (scope)FileDCP (Digital Cinema Package)Duration15/30/45/60 sec

Confirm DCP wrapper and colour space (X'Y'Z') with Val Morgan / cinema ad house per site.

Audio

File5.1 surround WAV, −27 LKFS approxDurationMatches video length

Cinema audio mixed to theatrical loudness standard — distinct from broadcast/digital loudness.

All figures are planning benchmarks — confirm exact specs with the media owner before final delivery.